PRODUCT MANAGEMENT + PRODUCT MARKETING
Helping seed and Series A startups bring more clarity and structure to product strategy, customer insight, positioning, and go-to-market strategy as they scale.
Building something has never been easier. Building the right thing is still hard
Prototypes come together in days. Features ship faster. Content is easy to produce. But more output doesn't automatically lead to better decisions.
These are just some of the many questions you may be asking right now:
What should we build next, and what should we set aside?
Which customer segment matters, and which are distractions?
Why aren’t customers seeing the value of the product?
Why do promising sales conversations lose momentum?
Focused product leadership, without the full-time hire.
I provide experienced support to bring more structure, clarity, and momentum for the product and go-to-market decisions that matter most.
Fractional Product Management
Build the right things, in the right order.
Product strategy
Roadmap + prioritization
Customer insight
Team alignment
Fractional Product Marketing
Make it clear why the product matters.
Positioning + messaging
Market research
Sales enablement
GTM + funnel strategy
04 / THE PERSPECTIVE BEHIND THE WORK
I started as a software engineer, then moved into enterprise SaaS sales, and eventually into product leadership and marketing. Along the way, I completed an MBA from Kellogg. The path taught me that great product decisions rarely belong to just one department.
When I work with a company, I’m not thinking about “the marketing answer” or “the product answer” in isolation. I’m thinking about whether the story makes sense to the customer, whether sales can use it, whether engineering understands why it matters, and whether the roadmap supports where the business is trying to go.
The goal is to create clarity that carries across the company, not just within one team.
